Everyone knows that milk does a body good. And if you want to grow up to be big and strong and become a baseball player just like Joe Carter, you need to get your daily glass of milk. How many parents said that during the 90's?
A mighty hat tip to Retrontario for unearthing this beauty from 1993 - the focus of this week's Flashback Friday feature, it's Joe Carter's famous "Milk's a Hit" Commercial.
The ultimate goal for this campaign was just to get kids to drink more milk, and of course the allure of having Joe Carter as a spokesperson probably helped. So how did the whole campaign go down? Here's a brief summary via Strategy Online:
"Carter urges viewers to drink a glass of milk immediately and then call a toll-free telephone number for a chance to win prizes and be entered into a sweepstakes.Just for fun, I tried to call the 1-800 number, but unfortunately it was not in service. But wouldn't it be cool if it still was?
When the toll-free number is called, Carter’s recorded voice answers. An announcer takes over and asks the caller about the glass of milk they just poured and to leave their name and phone number.
Every time the spot airs, the system randomly awards prizes such as Hitachi tvs and stereos, Bauer in-line skates, Kodak cameras, Rocky Mountain bicycles and 200 baseballs autographed by Carter.
The caller is also entered into the grand prize draw for a Jeep YJS Soft Top."